To keep the build time low, and leverage other social tools, Neoco used YouTube to host the videos. Users could upload the videos to YouTube, tagging them so that they would be automatically found and entered into the competition.
“In the future, everyone will be famous for fifteen minutes.” Inspired by Warhol's famous statement, Neoco created a campaign to promote Andy Warhol's exhibition at the Hayward gallery, giving fans the opportunity to create their own 15 seconds of fame and upload it to YouTube.
