Registering for the campaign
The success of the campaign revolved around an easy and accurate registration system - it was important not to lose any potential users. To make the system as easy as possible, form errors were highlighted in real time by turning border colours red. In addition, a user's email address was checked to see if they had already registered.
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Aquafresh: WOM campaign
Word of mouth campaign sites allow companies to spread the word about their products by providing:
- a forum for users to discuss and share their opinions of the product (comment boards, forums, polls, ratings [1 to 10])
- tools to allow users to tell their friends (send emails, post to Facebook etc..)
At Neoco we executed a number of different Word of Mouth campaigns for a variety of clients.
My role
As Head of Development at Neoco, I was responsible for leading the development team and PHP programming.
Key technologies
PHP, MySQL, OOP
