Registering for the campaign

Registering for the campaign

The success of the campaign revolved around an easy and accurate registration system - it was important not to lose any potential users. To make the system as easy as possible, form errors were highlighted in real time by turning border colours red. In addition, a user's email address was checked to see if they had already registered.

  • Registering for the campaign
  • The homepage - during build
  • Finding out what user's think
  • Spread the word - your network
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Aquafresh: WOM campaign

Word of Mouth (WOM) campaign site to spread the word about new Aquafresh ISO Active toothpaste. Users are provided with a forum to discuss and share their opinions plus tools to tell their friends.

Date

January 2008

My roles

  • Head of development
  • Backend PHP

Company

Neoco

Client

GlaxoSmithKline

Key technologies

  • PHP
  • MySQL