Finding out what user's think

Finding out what user's think

The ratings section (shown here during build) was designed to guage feedback on certain properties of the new toothpaste - reinforcing a positive image of these properties. An example question is "What do you think of the fresh taste?"

  • Registering for the campaign
  • The homepage - during build
  • Finding out what user's think
  • Spread the word - your network
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Aquafresh: WOM campaign

Word of Mouth (WOM) campaign site to spread the word about new Aquafresh ISO Active toothpaste. Users are provided with a forum to discuss and share their opinions plus tools to tell their friends.

Date

January 2008

My roles

  • Head of development
  • Backend PHP

Company

Neoco

Client

GlaxoSmithKline

Key technologies

  • PHP
  • MySQL