Spread the word - your network

Spread the word - your network

The key idea behind the website was to track word of mouth activity - proving that this referral based marketing was highly effective. By providing an invite mechanism based around a users "network" (think linked in) it was possible to show how far the word was spreading. A simple network graphic was shown on every page (see bottom left) along with an invite form (see bottom right).

  • Registering for the campaign
  • The homepage - during build
  • Finding out what user's think
  • Spread the word - your network
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Aquafresh: WOM campaign

Word of Mouth (WOM) campaign site to spread the word about new Aquafresh ISO Active toothpaste. Users are provided with a forum to discuss and share their opinions plus tools to tell their friends.

Date

January 2008

My roles

  • Head of development
  • Backend PHP

Company

Neoco

Client

GlaxoSmithKline

Key technologies

  • PHP
  • MySQL