Pharmaton WOM campaign homepage
The campaign homepage presents the key three sections of the word of mouth site: "Learn about it", "Score it" and "Tell others". The most up-to-date information is automatically gathered from across the site and presented on the homepage, personalised for each individual user, for example by flagging up things that are still "to-do".
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Pharmaton: WOM campaign
Word of mouth campaign sites allow companies to spread the word about their products by providing a forum for users to discuss and share their opinions of the product (comment boards, forums, polls, ratings [1 to 10]) and tools to allow users to tell their friends (send emails, post to Facebook etc..)
At Neoco we executed a number of different Word of Mouth campaigns for a variety of clients.
My role
As Head of Development at Neoco, I was responsible for leading the development team and PHP programming.
Key technologies
PHP, MySQL, OOP
