Invite list - spread the word

Invite list - spread the word

The invite system is a key part of the site. Users are encouraged to invite their friends to the site so that they too can get an early look at this new product. Each invite is carefully tracked so we know how many people actually respond and sign up.

  • Pharmaton WOM campaign homepage
  • Rating section - getting feedback
  • Comment boards
  • Survey
  • Invite list - spread the word
  • Post to Facebook for maximum exposure
  • Email your friends
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Pharmaton: WOM campaign

Word of mouth campaign sites allow companies to spread the word about their products by providing a forum for users to discuss and share their opinions of the product and tools to allow users to tell their friends.

Date

October 2008

My roles

  • Head of development
  • Backend PHP

Company

Neoco

Client

Boehringer-Ingelheim Limited

Key technologies

  • PHP
  • MySQL